Uncovering Asia’s Surging Popularity
As one of the world’s most visited regions, Asia has become a veritable hot spot for travelers in recent years. Boasting a wealth of cultural attractions, stunning landscapes, and modern cities, travellers from all over have been flocking to the many fascinating countries in the region. Perhaps most notably, many of the world’s largest hotel companies, including the famous Delta Hotels & Resorts, have been entering the market and offering their services in Asia in recent years. In this article, we’ll explore the many factors behind the meteoric rise of Delta’s presence in Asia and how it has become one of the world’s most popular travel destinations.
Delta’s Expansion Plan: The Story so Far
Established in 1962, Delta Hotels & Resorts is one of the largest and most successful hospitality companies in Canada. With properties located in over 200 destinations across Canada, the United States, and Mexico, Delta Hotels & Resorts has long been a well-known name in the hotel industry. However, the company’s expansion into the Asian market in recent years has seen it take that name to new heights.
Over the last five years, Delta Hotels & Resorts has opened up more than 50 hotels and resorts in various countries across Asia. This includes some very prestigious locations including China, Hong Kong SAR, India, Thailand, Vietnam, and many more. All of this is part of the company’s overall expansion plan, which is focused on establishing the Delta brand in some of the world’s fastest-growing markets.
The Increase in Tourism in Asia
The flourishing tourism industry in Asia is one of the most important factors behind Delta Hotels & Resorts’ expansion plan into the region. According to data from the World Tourism Organization, the number of international arrivals in Asia has been steadily rising over the past five years. In 2019, the region saw a total of over 208 million international arrivals, representing a 5% increase from the year before.
Unsurprisingly, this increase in tourism has extended to some of the markets in which Delta Hotels & Resorts has opened its hotels and resorts. China, which has seen the opening of 12 Delta properties in the last five years, saw a total of 77 million international tourists in 2019. This was followed by Thailand (40 million), Vietnam (18 million), and India (12 million).
What Makes Asia Special for Delta Hotels & Resorts?
The massive increase in tourism in Asia is certainly one of the most important factors that have led to Delta Hotels & Resorts’ successful expansion plan. However, there are several other reasons why the region has become such an attractive destination for the company. The following are some of the main reasons why Asia has become such a hot spot for Delta Hotels & Resorts.
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Cultural Attractions: Asia is home to some of the most intriguing cultural attractions in the world. From the Great Wall of China and the Taj Mahal in India to the ancient ruins of Vietnam and the temples of Thailand, the region is full of historical and cultural sites that appeal to tourists from all over the world. By establishing more properties in the region, Delta Hotels & Resorts is able to capitalize on this opportunity.
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Diverse Destinations: Asia is one of the most diverse regions in the world. From the hustle and bustle of the big cities to the quiet and peaceful countryside, the region boasts a vast array of different destinations that appeal to different types of travelers. This gives Delta Hotels & Resorts the opportunity to open a wide range of different types of properties and cater to different types of guests.
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Significant Investment and Infrastructure: Many of the countries in Asia have seen significant investments and improvements in infrastructure in recent years. This includes the development of new hotels, restaurants, and other tourism-related facilities, making it easier for Delta Hotels & Resorts to establish itself in the region.
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Accessibility: Asia is easily accessible from most parts of the world. Many countries in the region are also well-connected with other parts of the world, making it easier for Delta Hotels & Resorts to reach their target markets.
Delta Hotels & Resorts’ expansion into Asia has been nothing short of remarkable. From merely a few properties five years ago, the company now has over 50 properties across the region, from India to Vietnam and many more. The meteoric rise of Delta’s presence in the region is due largely to the fact that Asia is one of the most diverse and accessible regions in the world, boasting a wealth of cultural attractions and modern infrastructure. For these reasons and more, Asia has become a hot spot for Delta Hotels & Resorts and many other worldwide hotel companies.
