Gifting someone a gift card is both a thoughtful and practical way to show someone that you care about them. It’s also a great way to surprise someone on holidays and special occasions. With so many gift card options in the market, it can be tough to decide which one is best for a particular recipient. Here, we’re breaking down everything you need to know about the best way to give – and receive – gift cards.

The Pros of Gifting Gift Cards 

Gift cards have a lot of advantages for both giver and receiver. Here are a few of the biggest pros:

  • Convenience: Gift cards are quickly becoming one of the easiest gifts to give and receive. Not only are they easy to find, they’re also incredibly convenient since all kinds of stores, restaurants, and businesses offer them.

  • Flexibility: Gift cards let the recipient choose exactly what they want the gift card to be used on. They won’t be stuck with something they don’t need or want, and they can opt to buy whatever they’re most interested in.

  • Variety: Unlike traditional gifts, gift cards let you choose from a wide variety of options. There are a variety of denominations, store types, or gift card style types to choose from. Each gift card will have its own list of options for the recipient to choose from.

  • Perfect for any occasion: Gift cards are the perfect gift for virtually any occasion. Whether it’s for birthdays, holidays, graduations or other special occasions, a gift card is sure to make any recipient feel appreciated.

The Cons of Gifting Gift Cards 

Gift cards are not without their drawbacks. Here are a few of the downsides you should be aware of:

  • Unknown expiration: Many gift cards have an expiration date which can be annoying. If the recipient doesn’t use the card before the expiration date, they can lose out on the money that was put on the card.

  • Potential for losing the card: It’s possible for the recipient of the gift card to lose or misplace the card, so much of the value on the card may be lost if that happens.

  • The recipient may not remember to use the card: If the gift card is forgotten or forgotten about, the recipient may not make use of it. Many gift cards are non-refundable, so if the card isn’t used, the giver may not be able to get the money back.

Different Types of Gift Cards

There are several types of gift cards available, each with their own advantages and drawbacks. Here are a few of the most common types of gift cards.

  • Universal was first introduced in the early 2000s, and they are basically cards that allow the recipient to use the value on any number of participating retailers.

  • Store-dedicated cards are popular because they give your recipient immediate access to the store’s merchandise.

  • Online gift cards are a great gift choice for the tech-savvy gift recipient who does a lot of their shopping online.

  • Prepaid debit cards can be used for any purchase, which makes them an ideal last-minute gift option that doesn’t require the recipient to go to a store to pick out a gift.

Choosing the Right Gift Card

With so many gift card options, you’ll want to take some time to select the right one for your recipient. Here are a few tips to help you choose the right one.

  • Determine their interests: Choosing a gift card that reflects the interests of your recipient will ensure that they make the most of the gift. If they’re into fashion, a clothing store gift card might be a great choice.

  • Choose the right amount: Make sure the gift card you choose is in an amount that your recipient can use. If you’re unsure of how much to buy, a store credit option might be the best choice.

  • Consider an e-gift card: E-gift cards are a convenient alternative to physical gift cards. They are sent instantly (sometimes within minutes!) to the recipient’s email address.

Buying Gift Cards

Once you’ve chosen the type of gift card and the amount, you’ll need to purchase the card. Here are a few tips to buying the right gift card.

  • Check the terms and conditions: Gift card companies often have rules and regulations in place, so be sure to read the fine print when buying a gift card.

  • Personalize the gift card: Many stores and businesses now offer the option of adding a personal message to a gift card. This way, your recipient will feel the thought and effort you put into selecting the perfect gift for them.

  • Check for discounts: Many gift cards have promotional offers or discounts, so it’s always worth checking if any of the stores you’re interested in offer such deals.

Receiving Gift Cards

The best way to get the most out of a gift card is to use it correctly. Here are a few tips for those who receive gift cards.

  • Track the balance: Be sure to keep track of the balance on the card, so you know how much you have left to spend.

  • Make use of the funds: Don’t be afraid to shop on the card right away – after all, you don’t know if it may expire due to inactivity.

  • Check the expiry date: Many gift cards have an expiry date, so make sure you check that before using the card.

  • Don’t forget to use the card: Make sure to check the balance on the card each time you shop and use it before it expires.

Gift cards are a popular way to show someone you care and make it easy to give their recipients exactly what they want, so brushed up on the ins and outs of the best way to give and receive gift cards.