Recent years have seen many interesting and innovative graphic design trends emerging in the digital space, and 2021 is no exception. As our use of digital technology continues to grow and evolve, there is no better time to become familiar with the top graphic design trends of this upcoming year. In 2021, companies and individuals alike will be focusing on creative content and visuals as they try to stand out in the competitive digital space. This article will help you stay ahead of the design game by introducing you to the top hot graphic design trends for 2021 that you should consider adding to your digital strategy.
Unique Online Experiences
The digital space in 2021 is going to be more interactive than ever. Companies will be using the latest technologies to create unique online experiences for their customers that engage their senses and allow them to explore the products on offer. This means that WebGL, AR, and gamified websites will all play a big part in design this year. WebGL, for example, is a browser-based 3D experience which will add a new level of depth and interactivity to websites. Augmented Reality (AR) will allow companies to offer immersive experiences that can be viewed on mobile devices. Gamified websites, meanwhile, will make navigation more fun and engaging for users.
Flat 2.0
Flat design has been around for a while now, but 2021 marks the start of Flat 2.0. Flat 2.0 will continue to offer the minimalism and uncluttered aesthetic that flat design is known for, while also making use of modern technologies such as animation and vector illustration to add a more realistic visual experience. This will make webpages appear more dynamic and engaging, with fluid and vibrant visuals that are sure to captivate their audience.
Minimalism
Clean and minimal designs will still be popular in 2021, with a focus on decluttering web pages and creating visuals that are free of any unnecessary elements. Content and functionality should take precedence over visuals, so that viewers can easily navigate websites with minimal distraction. Minimalism will be achieved through the use of simple typography, solid-colored backgrounds, and a focus on whitespace.
Geometric Patterns
The use of geometric patterns, shapes, and lines will be a key trend in 2021. Geometric designs lend themselves well to interactive websites, as they can be adapted or animated to provide a unique experience for the user. It can also be used to create a sense of structure and visual harmony, which helps in guiding viewers to the right destination.
Neon Colors
Neon colors are also making a big comeback in 2021, particularly with websites that host visuals such as illustrations and videos. Neon colors have the ability to grab the viewer’s attention and create gleaming, glowing visuals that will draw the eye. They also offer a modern and futuristic aesthetic that is sure to stand out in the digital space.
Animated Logos
Animated logos are yet another trend that is set to be popular in 2021. Animations will be used to emphasize the brand’s identity and create a more engaging visual experience. Animations can also be used to provide information to the viewer, or to create a sense of movement and fluidity.
Custom Illustrations
With the growth of digital technology, custom illustrations have become increasingly popular in 2021. Illustrations can be used to add personality to a website, and to humanize a brand so that viewers can connect with it more easily. Illustrations can also be used to communicate complex concepts effectively and clearly, which makes them great for use in websites, email campaigns, and social media posts.
Mobile-First Devotion
As more and more people turn to the web to connect and purchase goods, mobile-friendly design is becoming increasingly important. Mobile-first designs prioritize the mobile user experience by ensuring that visuals and content are optimized for small screens. This means that mobile-friendly webs designs are able to display content clearly and in an easy-to-navigate format, allowing viewers to access what they need quickly.
The graphic design trends for 2021 are all about creating interactive, engaging visuals that captivate the audience. By incorporating WebGL, AR, Flat 2.0, minimalism, geometric patterns, neon colors, animated logos, custom illustrations, and mobile-first devotion, you will be able to keep up with the latest trends and ensure that your website or other digital projects stand out amongst the competition. Keep these design trends in mind when it comes to refreshing your digital strategies, and you’ll be sure to stay ahead of the game!
